Crypto Marketing Handbook: 5 Best Ways to Promote Your New ICO

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An Initial Coin Offering (ICO) is the process through which you can attempt to raise funds before launching a new cryptocurrency project.  If you are launching a new ICO, an effective crypto promotion service can work wonders for your crypto project. Let’s discuss some of the tactics that can help you achieve the best results.

An Initial Coin Offering (ICO) is the process through which you can attempt to raise funds before launching a new cryptocurrency project. It entails selling a portion of the cryptocurrency to investors at the early stages in exchange for funds. The concept is akin to IPOs (Initial Public Offerings) by private companies that sell their shares to the public. If you are launching a new ICO, an effective crypto promotion service can work wonders for your crypto project. Let’s discuss some of the tactics that can help you achieve the best results.

Social Media Marketing

The realm of social media can prove extremely useful in ICO or cryptocurrency marketing. With a targeted and effective social media marketing strategy, you can build a community around your crypto project and amass a loyal audience of followers.

Platforms like Twitter are the hotbed of all crypto-related subjects, and it is crucial to make the most of it to promote your ICO. Recently launched ICOs like Fayre, BattleRoyale, and Plasmonics have all used Twitter to achieve great success.

You may take the help of a reputed crypto marketing agency that has a demonstrated history of success with its crypto promotion service. A professional online PR agency will have the experience and expertise necessary to build a viral marketing campaign around your crypto project. Make sure to leverage their expertise fully by enlisting them to also verify the social media accounts tied to your ICO.

Twitter DM for Promotion

One of the most effective ways to capture the attention of potential crypto investors is through Twitter DM (direct message) marketing. DM marketing is proven to harness better results than sending cold emails that might slip right through the cracks. With Twitter DM marketing, you can target and engage with your intended audience privately and directly and even reach out to them in bulk.

PR and Publicity

Getting your ICO covered in leading crypto or fintech publications like Bitcoinist, Tech Times, and Yahoo Finance can boost your crypto project’s traction and prestige enormously. But how do you manage a feature in such publications? Well, an online PR agency that offers guaranteed media placements as part of its crypto promotion service can come to your aid. Such an agency will take care of your crypto PR and publicity from end to end so you can focus on other important aspects of your ICO that require your attention and save time and effort.

Listing on CoinMarketCap

CoinMarketCap is the world’s go-to price-tracking website for crypto assets, especially among investors. Listing your new coin on this platform increases your ICO’s visibility, reputation, and credibility tremendously. Moreover, it gives you direct reach to CoinMarketCap’s millions of users who refer to the platform for accurate information on crypto assets.

Online Reputation Management

The primary objective of online reputation management (ORM) is not just to create and maintain a positive reputation for a business but also to eliminate any negative press that shows up about it on the internet. While you are occupied with the development of your ICO, there may be competitors who hold an agenda of sabotaging your reputation. Hence, it’s prudent to be prepared with an online reputation management program to counter this.

Implementing all these strategies by yourself may prove a challenging and time-consuming affair. But that’s why crypto marketing agencies exist and are in such high demand. An experienced cryptocurrency marketing agency will employ a mix of all the above strategies to promote your ICO to potential investors as effectively as possible. So, choose your agency wisely, and see your crypto project flourish!

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